05:06
Nov 6, 2021
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'This pandemic has affected almost every industry to some degree. Fashion is the most affected industry after the hospitality industry. Due to COVID-19 fashion companies are facing challenges in their goal of making their brand sustainable as conducting fashion shows and photoshoots of new launches are essential. But due to a decline in retail sales, most of the companies are facing financial crises and performing trade shows. Photoshoots are becoming extremely costly and require too many resources. With the help of IIT Gandhinagar, students who graduated from the National Institute of Fashion Technology (NIFT) have created a digital platform \'SvaKatha\' to help fashion brands be more sustainable. As a part of this goal, Svakatha is publishing India\'s first 3D fashion show. With 3D technology and software getting better every day, the fashion industry is on the verge of an upgrade. The way the consumer shop will change, the product display will change, and the fashion show will change. At SvaKatha, we are developing better methods and procedures to develop cloth in 3D and the way it is presented in the digital world. Svakatha Presents MATRIX: This collection served as the symbol of a new matrix which possesses the potential to give a new direction to life. In these uncertain times, our homes are becoming our priorities. People are looking for new cultural, social, or political environments where new ideas and a new world can be developed. A shift towards a more conscious world with retro as well as futuristic looks. Use of timeless neutrals, which can be combined easily with existing wardrobes. Credits: Aditya Shrimali - Fashion Designer at NIFT Nirav Shah - Fashion Technologist & 3D artist Vivek Puajri - Animation and video editing. #covid19 #3d #3dFashionShow #virtualfashion #svakatha'See also:
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